All things Talent Management

Employee engagement - a brief background

Employee engagement has risen in popularity over the past few years. Some enthusiastic pundits have made categorical statements that a more engaged employee leads to better business results and anecdotally there is evidence that this is so – intuitively this would of course make sense. However, there is also evidence that there is little or no correlation whatsoever with business performance – a recent study by Henley Management College concluded that in their research in the corporate world, no such relationship exists.

We have also seen commentary relating to engagement that focuses on the notion of how to get that ‘extra discretionary effort’, i.e. to create employees that are willing to put in more work for altruistic reasons. We think that this focus on singularly attempting to get more out of people is both cynical and short-termist. Having said all this, a more productive, motivated, happy and ‘easier to get on with colleague’ is better than one who isn’t and engagement studies have sought to attempt to analyse and decode what makes this ‘better’ employee. Consequently, employee engagement has developed into a complex and multi-dimensional concept that has gone much further than the simple notions of motivation, the psychological contract and employee satisfaction, yet it draws on elements of each of
these ideas. It also has much in common with the extensively researched concepts of commitment and organisational citizenship behaviour (OCB). With these last two, there are some important differences – engagement is a two-way process: organisations engage people (intentionally or otherwise) through their systems and processes and they in turn choose the level of reciprocal engagement. Do read our article in our last newsletter ‘Are your Talent Management Processes Fair?

http://www.head-light.co.uk/Articles/Fair_Talent_Management.pdf

So what does an engaged employee ‘look like’? From an HR perspective, the typical behaviours demonstrated by the engaged employee are:
• A belief in the organisation and its purpose
• A desire to work to make things better
• An understanding of business context and the ‘bigger picture’
• Being respectful of, and helpful to, colleagues
• A willingness to ‘go the extra mile’ , and
• Keeping up to date with developments in their field.

Marketing and Internal Communications functions have pioneered the ‘employer brand’ idea, but this is just a part of the picture. As the concept of reciprocal and multi-dimensional engagement has developed, it has moved on from simple Employee Satisfaction or Employer Brand questionnaires and into the realms of personal alignment with organisational values and mission statements. This exploration of employee feelings, emotions and psychological associations requires a subtlety and deftness when asking for feedback in these areas - asking straight questions on the above list of areas directly would clearly not generate any useful results as they are too blunt and unsophisticated an instrument.

How do you find out if employees are engaged?

Engagement is typically measured via the use of a very specific employee survey, now predominantly delivered and scored electronically. To call it a questionnaire or survey would be technically correct, though greatly undervaluing what it could provide in terms of output and insight. An Engagement Diagnostic gathers relevant, structured feedback, both qualitative and quantitative in the areas that matter most (more on this in another blog), in language and terms that are unambiguous and universally understood. This is where Occupational Psychologists can add real value and develop (and validate) engagement oriented behavioural indicators, not dissimilar from those used in 360 reviews. Subtlety and deftness can be achieved with careful wording that ask the important questions in the right way and a combination of positive and negative statements together with some discretion as who to ask for feedback, makes for an insightful diagnostic.

Many organisations report success using the many well respected generic tools, though to our way of thinking, and supported by the findings from the Institute of Employment Studies, a tailored questionnaire reflects the behaviours in your own business context, profession and industry providing the essential organisational fit required to take purposeful action across the business as a result. There is a straight trade-off – is it more important to have an imperfect diagnostic, whose results that can be compared against similar and dissimilar organisations for benchmarking purposes? Or is it more important to have a sharp, insightful instrument whose results can be used to improve engagement levels and business performance in your own company?

We’ll let you decide.

Our next blog, will develop these ideas to help you identify the type of engagement diagnostic that will provide feedback you can act on.